Roldan, the authentic creator of the stand concept

Roldan designs, tests and sets up thematic, ready-to-sell display units to liven up your central aisle and generate additional sales all year round, thanks to a catalogue of more than 40 different stands, for each season and for each need.

Since 1993, Roldan has been innovating by offering retailers a concept which is both simple and effective. Today, the supermarket model is facing significant challenges (intensified competition, changing consumer expectations and behaviours, and digitalization). It is vital for brick-and-mortar stores to be able to create interest, the unexpected, and to surprise their customers. This is precisely what we have been doing for the past 25 years.

Some of our milestones...
  • 1993

    Creation of Roldan in Toulouse and launch of the Household range.

  • 1994

    Launch of the DIY range

  • 1997

    Launch of the Beauty & Hygiene range

  • 2000

    Launch of the Socks range

  • 2003

    Launch of the Christmas and Toy ranges

  • 2005

    Launch of the Arts & Crafts range

  • 2014

    Launch of the Our Regions themes

  • 2015

    Automation of the production line

  • 2017

    AEO Customs Simplification status achieved